Welcome. This is your once-in-a-lifetime opportunity to show off your talent and creativity to win yourself our notable prize. We have a demanding client whose business is known all over the world. He is no other than Mr Santa Claus. He wants your help to plan a logistics center in the tough conditions near the Arctic Circle in the Finnish city of Oulu. We’re glad that you’re here, let the best ideas win!

The Client

Greetings from Mr Santa Claus

“Logistics centers often look kind of grey and boring. As a market leader and a man with a worldwide reputation, I’m looking for something completely different. I want you not only to come up with an idea for a building that works well but also provides visitors an experience which they will never forget. I’m looking for creativity. Energy-efficiency and sustainability are also appreciated, as they are crucial in the tough conditions we face near the Arctic Circle. I know Ruukki can help you with this challenge.”

44 100 m²

Ruukki products

Ruukki specialises in steel and steel construction. Materials are refined into innovative, energy efficient and sustainable high quality Ruukki® products. Please read more below and feel free to use them when planning your proposal.


Ruukki Façade Systems

Ruukki® facade systems offer a wide range of complete external wall systems for industrial and commercial construction.

Ruukki energy panels
Read more

Ruukki Forma
Ruukki Expression
Ruukki® Solar
Read more


Load-bearing sheets
Read more

Ruukki® smart roof
Read more


Steel grades and frame components manufactured by Ruukki offer a cost competitive and energy efficient way to build.


Steel trusses
Read more

Read more about welded I/H and box profiles
Read more about composite columns

Read more


Structural hollow sections
Read more

Hot-rolled structural steels
Read more



The optimal size and length of piles for all soil conditions can be found from Ruukki® steel piles’ versatile range of dimensions and products.

RR® piles
Read more about RR® micropiles
Read more about RR® large diameter piles

RD® piles
Read more about RD® micropiles
Read more about RD® large diameter piles

Ruukki® energy piles
Read more


RD® pile wall
Read more

Combi wall
Read more

Brief & prize

Official competition brief

Open & read »

Quick facts

  1. Mr Santa Claus is looking for new and creative ideas for a logistics centre located near the Arctic Circle in Finland.
  2. The ideas competition is open to professional architects and designers, or students in these fields.
  3. The competition is being organised by Ruukki in co-operation with Snøhetta, Helsinki Design Week and the City of Oulu, Finland.
  4. Mr Santa Claus and the rest of the jury emphasise the big idea: what is your unique, inspiring and innovative solution?
  5. The winner will have a unique opportunity to work with and gain merit and experience from one of the most interesting architecture agencies in Europe. In addition, all teams that participate and submit their proposals will have a chance to win a cash prize or receive an honourable mention.
  6. Questions and answers about the competition brief are published at The Unbelievable Challenge Facebook event.


A 10-week, fully-paid internship for one person and the opportunity to work on fascinating projects at Snøhetta, the international architecture, landscape architecture, interior design and brand design company Snøhetta in Oslo, Norway, from the end of August 2015.

The approximate total value of the internship is € 25,000 (incl. salary, taxes, deductions and rent for an apartment in Oslo. The winning participant will also receive a cash prize of € 1,000.

In addition, the jury will award a minimum of four (4) proposals a cash prize of € 1,000 each, and may also give honourable mentions.


Download program documents »

Zip. 38 MB

Competition timeline


Competition launch

The competition brief will be published on 4 September 2014. Get ready!

Make your magic happen

There are more than ten weeks to work on and deliver your proposal. Let imagination be your only limit!

Deadline for entries

All entries must be uploaded by 12:00 (noon) on 17 November 2014 (EET) at the latest. Don’t be late – make sure you have enough time for uploading your entry and remember the time zone.

Announcing the winner

The panel will sit down to evaluate the entries and decide the winner(s), who will be announced on the first week of December. Excited? We are, too!

Facebook Event

Join The Unbelievable Challenge Facebook event and let your peers know who they’re competing against! Also Qs & As about the competition brief are published at the event page. Please read the questions already posted by your peers.

The Jury

Eli Synnevåg

Senior Architect MNAL, Snøhetta, Norway

Eli has worked for Snøhetta since 2000 in various roles and projects, such as the award-winning Khib Academy of Fine Art in Bergen and the King Abdulaziz Center for Knowledge and Culture in Saudi Arabia, as well as Lysaker train station in Oslo.

Santa Claus

Investor, Korvatunturi, Finland

Mr Santa has run his world-famous business for thousands of years. He has also managed to maintain his position as market leader – not least because of his unique business idea to bring joy to the world by fulfilling people’s wishes.

Marta Sekulska-Wronska

Architect and Partner, WXCA, Poland

As a partner of WXCA, Marta heads the WXCA team of 20 architects and has won numerous awards. One of her latest successes is first place in the international competition for the Baltic Sea Art Park in Estonia. Marta is also an active speaker and panelist on sustainable development topics.

Kari Korkman

Founder & Director, Helsinki Design Week, Finland

Kari has been involved in a large number of product development projects and launches since the beginning of the 1990s and has produced and curated a number of design exhibitions and events. Kari has received a good deal of recognition for his achievements in the design business and for energising city culture. This year he was named Honorary Member of Aalto University’s School of Arts, Design and Architecture.

Ritva Kuusisto

Architect, City of Oulu, Finland

Ritva works as a city planning architect in Urban and Environmental Services. Her areas of responsibility include the city center and the southern parts of the city of Oulu.

Petteri Lautso

Architect, Ruukki, Finland

Petteri is business-driven development director with a strong customer focus and a background in architecture. He runs Ruukki’s business development project based on energy efficient solutions. He also leads, executes and supports activity in sales, marketing, production and technology.

Sign up and win

Submit your proposition »